Brother Love, also known as Bruce Prichard, is a former professional wrestler and wrestling personality who is best known for his time in the WWE. He was originally introduced as the manager of The Undertaker in the late 1980s and later portrayed the character of a zealous televangelist preacher known as Brother Love.
Brother Love's character was known for his red face paint, white suit, and over-the-top persona. He would often rant and rave in his segments, spreading his message of love and infamously declaring that he "loved" everyone, including his enemies.
In addition to managing The Undertaker, Brother Love also had stints managing other wrestlers such as Kane and The Rock. He also had a short-lived talk show segment called "The Brother Love Show" which featured interviews with various WWE superstars.
After leaving WWE, Bruce Prichard has since returned to the company in various roles, including serving as a producer and a backstage agent. He also hosts the popular wrestling podcast "Something to Wrestle with Bruce Prichard" where he shares behind-the-scenes stories and insights from his time in the wrestling business.
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